Welcome To

Senior experience, creative energy, and measurable execution — backed by a flexible specialist network built to help brands grow with purpose.

About Us

Senior experience. Creative energy. Measurable execution.

Purpose-driven marketing and PR that helps brands grow with integrity.

About DG!PRM

We are rooted in data science and have combined that experience with a passion for all things creative. Our brand strategies and new go-to-market plans focus heavily on metrics and ROI.

Do Good! Marketing and Public Relations team

35+

Companies Rebranded

48

Websites Built with Integrated Digital Marketing

$2.2 billion

Earned Media Achieved with Double Digit Growth Campaigns

Do Good! Marketing and Public Relations named one of the 5 best PR agencies
Our Story

Why we named it Do Good!

Do Good! Marketing and Public Relations was founded on a simple belief: great marketing shouldn't just move numbers, it should move people. Our founder spent years inside agencies where campaigns were built to win awards but rarely built to matter, and knew there had to be a better way to help businesses grow.

So we started an agency with a different promise. Every strategy we write, every story we tell, and every headline we pitch has to answer one question first: does this genuinely do good for the client, their audience, and the community around them? That question became our name, and it still shapes every brief we open.

Today, that founding idea drives how we work with small businesses, nonprofits, and growing brands alike. We combine strategic marketing and hands-on public relations with a purpose-first mindset, because we believe reputation and revenue grow together when a brand leads with integrity.

Discover the values behind our work
Team brainstorming with sticky notes on glass wall

What Guides Us

Our Core Values

These principles shape how we counsel clients, craft strategy, and show up for the brands and causes we serve.

Integrity

We do right by our clients and their communities—transparent counsel, honest reporting, and work we're proud to put our name on.

Impact

Every campaign is measured against real outcomes. We build strategies that move the needle, not just fill a content calendar.

Purpose

We partner with brands and organizations doing meaningful work, and we bring that same sense of mission to everything we create.

Leadership

The people behind the purpose

Senior-level marketing and PR expertise, united by one belief: brands grow furthest when they stand for something real.

Portrait of Kristie Kederis, Founder and CMO for Hire at Do Good! Marketing and Public Relations

Kristie Kederis

Founder and CMO for Hire

Kristie leads with senior-level marketing and PR experience, giving clients access to CMO-caliber strategy without the overhead of a full-time executive hire.

Portrait of Laura Freyhoff, Senior Copywriter at Do Good! Marketing and Public Relations

Laura Freyhoff

Senior Copywriter

Laura brings creative energy to every brief, crafting copy that turns strategy into stories audiences actually connect with.

Backed by a flexible specialist network

Beyond our core team, we tap a flexible network of specialists to scale up expertise exactly where each project needs it, giving clients senior strategy with the right skill set for every campaign.

Why Do Good!

Marketing and PR built to do more than sell

We combine purpose with performance, giving brands, nonprofits, and growing businesses a partner who cares as much about impact as we do about results.

Purpose-Driven Approach

Every strategy we build starts with why. We align your marketing and PR with a genuine mission, so your brand grows in a way that feels honest and resonates with the people who matter most to you.

Full-Service Capability

From brand strategy and content to media relations and campaign execution, our team handles every piece under one roof — so your story stays consistent across every channel, every time.

Results You Can See

Purpose and performance aren't at odds. We set clear goals, track what matters, and report on real outcomes — coverage earned, audiences grown, and reputations strengthened.

Trust, Built Through Results

Client trust is the foundation of everything we do at Do Good!. Here's what partners say about working with a team that puts purpose and performance side by side.

"Do Good! didn't just build us a marketing plan — they became a true partner. They understood our mission from day one and translated it into a brand story our community actually connects with."

Portrait of Marcus Whitfield

Marcus Whitfield

Executive Director, Harborview Community Fund

"The trust we've built with the Do Good! team is rare in this industry. They're transparent about results, quick to adapt, and genuinely invested in seeing our brand grow with integrity."

Portrait of Priya Nandakumar

Priya Nandakumar

Founder, Lumen & Co.

"From the first strategy session to the press coverage that followed, Do Good! delivered exactly what they promised. Our client satisfaction with their work has been consistently outstanding."

Portrait of Devon Ashcroft

Devon Ashcroft

VP Marketing, Northfield Outfitters

Ready to Do Good Together?

Let's build a marketing strategy that reflects your mission and drives results.